3rd Generation Family Business Branding Refresh
Our task was to take an established, deep-rooted family business and reintroduce it under a new brand. We helped merge multiple businesses from multiple generations to form a new family-owned, fully encompassed brand that offered a clever nod to the past. The new aesthetic ties the earlier companies while eliciting customer trust during the transition. We focused on the history of family ownership, the nativity to the region, and created invaluable lines of communication through contact and service request forms. The local marketing strategy included brochures, ads, and onsite photography to capture the stunning improvements made by new management.